What is common in “Agle Janam Mohe Bitiya Hi Kijo” and “Sabki Jodi Wahi Banata Bhagya Vidhata”? No it is not the longish titles of the serials. Neither is it that the entire plot is woven around the female kind. These are too commonplace nowadays.
What I want to bring to your attention is the serials’ Eastern Connection or more specifically the connection to the Hindi heartland of UP and Bihar.
While Agley Janam is a hugely popular serial aired on Zee at prime time, the latter is shown on Colors during the late afternoon show. Both serials have the Eastern states of UP/Bihar as their backdrop.
For the Hindi entertainment world, this is not a new phenomena though. Until the 80s, there used to be films with the lead actor or actress portraying a rustic character from the East. After that it was mostly city breds that got screenspace in movies. When that ended, it were the Punjabis and Gujaratis that ruled the entertainment arena. Thanks to them, the movies and serials moved from hand-to-mouth characters to those living in large palatial homes.
And now back to square one.