Two weeks. Two different ratings on Balika Vadhu – the tele soap on the newly launched Colors channel that has been pronounced a phenomenon (Source: Agency Faqs).
However, this time the news is not good for the serial. The upward trend witnessed in the TVR ratings of balika vadhu is reversing now.
The serial was launched with a TVR of a meagre 0.7, which grew up to 1.3 by the end of the first week. This further grew up to 6.8 on the back of a strong storyline and good acting, particularly the young bride, Avika Gor.
IndianTelevision.com has released the TVR ratings for the week 12/10/2008 to 18/10/2008. The TVR for Balika Vadhu is not as encouraging though. It is 4.69, less than Bidayi, which it had surpassed earlier.
So what can be the reason for the sudden downfall?
I am not an authority to speak on behalf of the public. But i can speak my part. About why I don’t like Balika Vadhu as much as i did earlier.
It was after the entry of the new girl in the serial. she has sucked all the liveliness from the serial. All the time she is crying or keeps silent. I don’t blame her acting though. Only that the story line requires her to infuse the gloom into the serial. After the entry of the new girl, Anandi, the lead actress, has taken a second place. Thanks to this girl, the serial has become more like a social message than an entertainment programme.
For the directors of this serial, i have this message that people expect the liveliness of the serial to be returned back. As long as you don’t bring back the liveliness, people would keep flocking from the programme. This also means you lose your word-of-mouth publicity. And the faster you do this the better.
looks like colors has not been able to handle the popularity properly.